While designing new clothing items, we ask ourselves the following questions:

Does anything similar like this already exist? And if the answer to this is “yes”, how can we improve it or make it more useful? We like to think outside the box. We don’t want to be the copy of other fashion brands. That’s why we made it our goal to design new fashion items that haven’t been produced before either by using different materials, pattern or making other little details stand out.

The means of our business model is to design and produce sustainable long living children’s fashion. That’s why our patterns and designs have, of course, to be as timeless as they can be. They include sporty but modern-chic classic pieces. Our designs combine function and only pursues the goal of increasing the service life of each fashion item we produce.

We have changed our packaging concept within the current fall/winter collection. From now on, we won’t use plastic bags to secure our garments, but instead, we will use a tape made from organic cotton to wrap them. The tape can be used afterwards as a belt, headband, bow-tie, gift wrap e.g..

Until now we are using woven labels from recycled polyester. For the next season, we are going to switch to printed cotton labels. 

The paper used for prints is recycled and we are currently looking for an interesting and nice, yet ecologically justified branding. On the one hand, we think branding is an essential, on the other hand we are trying to avoid waste and save resources. 

The print colors of our garments are PVC-free and are used in accordance to european REACH standard. The yarns of our embroideries are made of polyester.

For our clothes, we only use fabrics that were produced from raw materials extracted in harmony with plants and animals. In natural fibers, such as cotton, silk or wool, we look for certified organic growers or farmers and recycled yarns. For synthetic fibers (that we haven’t been using yet) a realistic evaluation of the right quality fiber is tough. If used deliberately and recyclable we can overall tolerate synthetic fibers. But we haven’t decided yet whether or not to use artificial fibers for our products. But if we do so, we need to be a 100% certain that it supports our idea of sustainable fashion. (production, usage, care, disposal)

Our manufacturers are all european companies that are subject to the european legislation. Every employee has a right to minimum wage, fair working conditions and the right of co-determinations. We only work with companies we personally know or have partnered up with for a long time and guarantee for fair manufacturing conditions.

If you are interested in learning more about our manufacturers, click on the information button in each article description.

Our clothes are not produced on-site. Before anything else happens, they have to find their way into our warehouse. As described above, our manufactures are all located within mainland Europe. Our goods are transported by a logistics provider by street. We haven’t had the chance to check it out personally but a more intensive review is going to happen this year. A more climate-friendly solution than road could only be reached by train or bike. 

We are working together with a fulfillment provider, who stores our goods, packs and sends out the orders. This company Finitex GmbH & Co. KG is located in Hagenow (Mecklenburg-Western Pomerania).

For your packages, we use the “GoGreen” option of DHL. More information on “Go Green” here.

By having access to sales data through Google, Facebook and so on, we encounter the biggest problem. Of course, these ‘big players’ cannot be seen as acting in a sustainable way. But let’s be honest: we simply couldn’t do effective online-marketing without them. We can only hope that, at some point, we won’t need that kind of sales marketing for our brand anymore. We work together with a selection of trusted dealers so far and want to cooperate only with shops in the future, who share our values and idea. (Should you be interested, check back here.)

In 2011 Patagonia placed an ad in the New York Times saying: “Don’t buy this jacket!”. It was Black Friday, that day of the year when many companies are confusing consumers by participating in an unreasonable worldwide discount pricing war. With its paradoxical action Patagonia drew attention to an expanding consumer behavior and reminds mankind that produced goods need resources first. We self- evidently accept those resources to be drawn in the most environmentally and socially responsible way. But let’s not forget that sustainability also includes a product’s lifetime and disposal. That’s where we come in. Return your clothes, someone else will still love them. Clothing is an emotional matter, don’t you think? Let’s bring more love on the way and less disposal!

We collect all of your returns and sort them after its condition. Some clothes may only need cleaning, others may need some preparations, a few may be repaired and hopefully only a handful of items must be recycled. Boiled wool styles can be repaired quite easily. They are collected and send to our manufacturer (in germany) where they are being reworked. After that, they are being washed with Sonett olive oil detergent, brushed and packaged. Jersey- and fleece articles are mostly, even if not damaged, not in a mint condition any more. Although we cannot take them back to a condition we are happy with, these styles will not be disposed, but can be bought at a warehouse sale. Disposal isn’t our focus at the moment as we will try to reuse most of the clothes or give them to clothing banks. And worn-out items could still become upcycled items again. 

One could write articles and fill books on how to take good care of your clothes. On our facebook and Instagram account you will find useful yet simple instructions from time to time. They will extend the lifetime of your garments. Just check us out regularly and stay informed!

Our office/showroom is located in the beautiful Neustadt in the heart of Hamburg. To design a sustainable office is not easy, but it’s possible. Most of the furniture is second-hand and we only bought a few new things. We are keeping an eye, better two on the economical use of stationary, packaging, energy and water. We obtain gas and electricity from Lichtblick, one of the leading providers of eco-electricity. For tradeshows and alternating interior, we design and concept furniture, that can be used several times, is easy to transport and multifunctional. Inner-city, we transport our goods with a bike and we don’t like taking the car at all. For all measures, we promote to use common sense: re-use, re-arrange, buy used and repair.