While designing new clothing items, we ask ourselves the following questions:
Does anything similar like this already exist? And if the answer to this is “yes”, how can we improve it or make it more useful? We like to think outside the box. We don’t want to be the copy of other fashion brands. That’s why we made it our goal to design new fashion items that haven’t been produced before either by using different materials, pattern or making other little details stand out.
The means of our business model is to design and produce sustainable long living children’s fashion. That’s why our patterns and designs have, of course, to be as timeless as they can be. They include sporty but modern-chic classic pieces. Our designs combine function and only pursues the goal of increasing the service life of each fashion item we produce.