While designing new clothing items, we ask ourselves the following questions:

Does anything similar like this already exist? And if the answer to this is “yes”, how can we improve it or make it more useful? We like to think outside the box. We don’t want to be the copy of other fashion brands. That’s why we made it our goal to design new fashion items that haven’t been produced before either by using different materials, pattern or making other little details stand out.

The means of our business model is to design and produce sustainable long living children’s fashion. That’s why our patterns and designs have, of course, to be as timeless as they can be. They include sporty but modern-chic classic pieces. Our designs combine function and only pursues the goal of increasing the service life of each fashion item we produce.

Until now we are using polyester woven labels. For the next season, we are going to switch to recycled polyester labels. Our individual packages will then be produced from recycled polyester as well. We would love to waive all plastic packaging, but haven’t found a substitute for this logistic problem, yet. But we are working on it! All prints are made on recycled paper and we are currently looking for an interesting and nice, yet ecologically justified branding. On the one hand, we think branding is an essential, on the other hand we are trying to avoid waste and save resources. We weren’t able to have much of an impact on our prints or embroidered elements yet. So, they are not carried out as sustained as we would like. For our following collections, we would love to find a solution that works with recycled polyester embroidery threads and natural screen printing inks.

For our clothes, we only use fabrics that were produced from raw materials extracted in harmony with plants and animals. In natural fibers, such as cotton, silk or wool, we look for certified organic growers or farmers. As for synthetic fibers (that we haven’t used yet) a realistic evaluation of the right quality fiber is tough. If used sensibly and recyclable we can overall tolerate synthetic fibers. But we haven’t decided yet whether or not to use artificial fibers for our products. But if we do, we need to be a 100% certain that it supports our idea of sustainable fashion. (Production, Usage, Care, Disposal)

Our manufacturers are all European companies that are subject to the European legislation. Every employee has a right to minimum wage, fair working conditions and the right of co-determinations. We only work with companies we personally know or have partnered with for a long time and guarantee for fair manufacturing conditions.

If you are interested in our manufacturers, click on the information button in each article description.

Our clothes are not produced on-site. Before anything else happens, it has to find its way into our warehouse. As described above, our manufactures are all located within mainland Europe. Our goods are transported by a logistics provider by street. We haven’t had the chance to check it out personally but a more intensive review is going to happen this year. A more climate- friendly solution than road could only be reached by train or bike. For your packages, we use the “GoGreen” option of DHL. More information on “Go Green” here.

By having access to sales data through Google, Facebook and so on, we encounter the biggest problem. Of course, these “big players” cannot be seen as acting in a sustainable way. But let’s be honest: we simply couldn’t do effective online-marketing without them. We can only hope that, at some point, we don’t need that kind of sales marketing for our brand. We work only with a few trusted dealers so far and want to cooperate only with selected shops in the future. (Should you be interested, check back here.)

In 2011 Patagonia placed an ad in the New York Times saying: “Don’t buy this jacket!”. It was Black Friday, that day of the year when many companies are confusing consumers by participating in an unreasonable worldwide discount pricing war. With its paradoxical action Patagonia drew attention to an expanding consumer behavior and reminds mankind that produced goods need resources first. We self- evidently accept those resources to be drawn in the most environmentally and socially responsible way. But let’s not forget that sustainability also includes a product’s lifetime and disposal. That’s where we come in. Return your clothes, someone else will still love them. Clothing is an emotional matter, don’t you think? Let’s bring more love on the way and less disposal!

We collect all of your returns and sort them after its condition. Some clothes may only need cleaning, others may need some preparations, a few may be repaired and hopefully only a handful of items must be recycled. At the moment, we are in search of an industrial cleaning with eco-friendly and sustainable detergents. Same applies for the preparation service. We are hoping to make choices on the basis of knowledge by the end of the year as we expect first returns in Spring 2018. Disposal isn’t our focus at the moment as we will try to reuse most of the clothes or give them to clothing banks. And worn- out items could still become upcycled items again.

One could write articles and fill books on how to take good care of your clothes. On our facebook and Instagram account you will find useful yet simple instructions from time to time. They will extend the lifetime of your garments. Just check us out regularly and stay informed!